PPT Slide
What is Marketing?
Core Marketing Concepts (Fig. 1-1)
What are Consumer’s Needs, Wants and Demands?
How Do Consumers Obtain Products and Services?
Marketing Management Philosophies
Marketing and Sales Concepts Contrasted
Strategic Planning
3 Analyzing Current SBU’s: Boston Consulting Group Approach
3 Developing Growth Strategies in the Age of Connectedness
The Company’s Macroenvironment
Key U.S.Demographic Trends
Age Distribution of the U.S. Population
The Company’s Microenvironment
2 Types of Customer Markets (Fig. 3.2)
Types of Publics (Fig. 3.3)
The Marketing Research Process (Fig. 4.2)
Develop the Research Plan Gathering Secondary Information
Marketing Research Process Step 1. Defining the Problem & Research Objectives
Develop the Research Plan Planning Primary Data Collection
Factors Affecting Consumer Behavior: Culture
Factors Affecting Consumer Behavior: Personal
SRI Values and Lifestyles (VALS) (Fig. 5.3)
Factors Affecting Consumer Behavior: Psychological
Maslow’s Hierarchy of Needs (Fig. 5.4)
Types of Buying Decision Behavior (Fig. 5.5)
Buyer Decision Process Step 1. Need Recognition
Email: lflynn@cob.fsu.edu
Home Page: http://garnet.ans.fsu.edu/~lflynn/3503.htm
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